Floridays Development Company and its principal Angus Rogers were selected by the city of Sarasota in a competitive bid process to develop the innovative hotel on city land at the corner of Cocoanut Avenue and Palm Avenue in the center of the cultural district. The group contracted to purchase additional land to complete an entire city block for the project. Integral to its arrangement with the city, the project had a formal agreement to utilize over 300 spaces in the adjacent 760 space city parking garage and connect the garage to the hotel with a pedestrian bridge on the second level.
Sarasota is located on Florida’s Gulf coast about an hour south of Tampa and is renowned as the cultural capital of the state whose quality and depth rivals some of the largest urban centers in the country. In a recent study, it was shown that only Manhattan, NY spent more than Sarasota in the nation on the arts! Besides its affinity to the arts, Sarasota is home to some of the finest beaches in the country including Lido Beach, Siesta Key Beach (#1 USA, #15 world) and Longboat Key – all just minutes from downtown.
The arts-centric theme is executed without sacrificing the ability to position the hotel within the traditional tourist and business markets. The hotel will market itself consistent with Sarasota’s trademarked mission to “Go Beyond the Beaches” and will be forward looking in its approach to the next (millennial) generation of Sarasota visitors and residents