Project Description

5300 LOFTS


240 units

One of Floridays recent projects is 5300 Lofts in Atlanta, a mixed condo sales and rental project acquired in June, 2011.

Upon closing in late June 2011, Floridays immediately implemented a $1.5 million exterior and interior improvement. Funding for this project was provided by another Sarasota single family investment group familiar with Floridays ’s track record.

At 5300 Lofts, Floridays has utilized marketing techniques employed successfully at Floridays Resort—a search engine optimized website, Facebook, Twitter, PPC advertising, targeted and re-targeted digital advertising, traditional media advertising including newspaper and TV–plus event promotions such as rooftop wine and cheese open houses with designer led presentations and attractive prizes (including vacation packages to Floridays Resort).