Featured Project 2017-02-28T21:28:33+00:00
FEATURED PROJECT - HOTEL SARASOTA. Floridays Development Company and its principal Angus Rogers were selected by the city of Sarasota in a competitive bid process to develop the innovative hotel on city land at the corner of Cocoanut Avenue and Palm Avenue in the center of the cultural district. The group contracted to purchase additional land to complete an entire city block for the project. Integral to its arrangement with the city, the project has a formal agreement to utilize over 300 spaces in the adjacent 760 space city parking garage and connect the garage to the hotel with a pedestrian bridge on the second level.


An authentic and unique lifestyle hotel targeted to the growing “Sarasota cultural tourism” niche of the market. The development of the site consists of a boutique style hotel along the two primary streets. The main characteristics include:

  • An authentic and unique lifestyle hotel targeted to the growing “Sarasota cultural tourism” niche of the market;
  • Over 10,000 square feet of technically advanced meeting space including a 500 seat ballroom, breakout rooms, a movie screening room and pre-function space that doubles as an art gallery;
  • Entertainment and dining experiences on Palm Avenue, Cocoanut Avenue and on the rooftop;
  • 164 ultimately comfortable guest suites in a variety of configurations in addition to traditional king and double queen, there are executive, hospitality and presidential suites.


Sarasota is located on Florida’s Gulf coast about an hour south of Tampa and is renowned as the cultural capital of the state whose quality and depth rivals some of the largest urban centers in the country. In a recent study, it was shown that only Manhattan, NY spent more than Sarasota in the nation on the arts!

Besides its affinity to the arts, Sarasota is home to some of the finest beaches in the country including Lido Beach, Siesta Key Beach (#1 USA, #15 world) and Longboat Key – all just minutes from downtown.

The arts-centric theme is executed without sacrificing the ability to position the hotel within the traditional tourist and business markets. The hotel will market itself consistent with Sarasota’s trademarked mission to “Go Beyond the Beaches” and will be forward looking in its approach to the next (millennial) generation of Sarasota visitors and residents.